Building a Culture in a Multi-Faceted Organization


In today’s dynamic and ever-evolving business landscape, the success of any organization is not solely determined by its financial performance or innovative products. Instead, an organization’s long-term prosperity hinges on the strength of its company culture, the alignment of all facets within the company, and the ability to stay united and organized. As the Chief Operating Officer of HASA, I have witnessed firsthand the transformative impact that a strong company culture and organizational unity can have on a business, especially a multi-faceted organization like ours. 

Company culture is the heartbeat of an organization. It encompasses the shared values, beliefs, attitudes, and behaviors that shape the working environment and guide employee interactions. A strong company culture sets the tone for a cohesive workforce, inspiring individuals to work towards a common goal and fostering a sense of belonging. It creates an environment where employees are motivated, engaged, and committed to their work, ultimately leading to higher productivity levels and increased employee retention rates.

For an organization to thrive, all facets within the company, from leadership to individual contributors, must be on the same page. When there is alignment across departments, teams, and hierarchical levels, a powerful synergy emerges, paving the way for seamless collaboration and efficient execution of business strategies. When each member of the organization understands their role in the bigger picture, they can make informed decisions that support the company’s overall objectives.

Organizational unity eliminates silos and encourages open communication, enabling the exchange of ideas, knowledge sharing, and innovation. By breaking down barriers, teams can leverage diverse perspectives and talents to solve complex problems and drive continuous improvement. Furthermore, alignment fosters a culture of accountability, as individuals take ownership of their responsibilities and work together to achieve shared outcomes.  In a multi-faceted organization, communication is particularly important and sometimes difficult to achieve. 


The Benefits of Unity and Organization


  1. Enhanced Employee Engagement: When employees feel united and connected to the organization, they become more engaged in their work. They understand how their contributions align with the company’s vision, leading to a greater sense of purpose and job satisfaction.  Sharing stories about team members from other departments can help everyone feel understood and part of the larger organization. 


  1. Improved Collaboration: A unified and organized company fosters effective collaboration among teams. By breaking down silos and encouraging cross-functional cooperation, organizations can tap into the collective intelligence of their workforce, leading to innovative solutions and increased operational efficiency.  In the short time that I’ve been with HASA, one thing that has helped break down our silos is a monthly internal newsletter that communicates what each department is doing and highlights achievements. 


  1. Increased Adaptability: In a rapidly changing business environment, companies that remain united and organized have a greater ability to adapt. With clear communication channels and a shared sense of purpose, employees can respond to challenges and seize opportunities with agility, ensuring the long-term sustainability of the organization.


  1. Enhanced Customer Experience: When all facets of a company are aligned, it creates a harmonious customer experience. From marketing to sales and customer support, every touchpoint reflects the organization’s values and commitment, resulting in a consistent and positive brand perception.  HASA is known for our superior customer service and adapting to our very diverse customer base so continuously seeking to build on our culture directly reflects on how well we service our constituents. 


  1. Attraction and Retention of Top Talent: A strong company culture and organizational unity are attractive to prospective employees. Organizations that prioritize these aspects tend to attract top talent seeking a positive work environment and a sense of purpose. Moreover, existing employees are more likely to stay with a company that values their well-being and fosters a collaborative atmosphere.  In addition, when we’re looking to hiring new employees for HASA,  it’s very important for us to create a culture of inclusivity and diversity.


Strategies for Cultivating Unity and Organization


  1. Define and Communicate Core Values: Clearly articulate the organization’s core values and ensure they are consistently communicated throughout the company. This creates a shared understanding of what the company stands for and guides decision-making at all levels.


  1. Lead by Example: Leaders play a crucial role in shaping company culture and fostering unity. They should embody the organization’s values, actively communicate with transparency,  and promote collaboration across teams.


  1. Establish Clear Goals and Expectations: Clearly define and communicate company goals, departmental objectives, and individual responsibilities. This clarity ensures everyone understands their role and how their work contributes to the company’s success.  This is particularly important in a multi-faceted organization like HASA.


  1. Foster Open Communication: Encourage a culture of open dialogue, where employees feel comfortable sharing their ideas, concerns, and feedback. This enables effective problem-solving, nurtures innovation, and strengthens relationships among team members.


  1. Invest in Employee Development: Support employees’ professional growth through training and development programs. This investment demonstrates the organization’s commitment to its employees and empowers them to contribute to the company’s success.


Company culture, unity, and organization are not mere buzzwords but pillars that sustain an organization’s longevity and success. By cultivating a strong company culture, aligning all facets of the organization, and fostering unity and organization, businesses can create an environment that inspires employees, drives innovation, and achieves sustainable growth. As the Chief Operating Officer, I firmly believe that by prioritizing these elements, organizations can unlock their full potential and thrive in the competitive business landscape of today and tomorrow.  Building culture takes time and effort and as I continue to learn more about our organization, I’m encouraged by our talented, diverse team and welcome their feedback. 


Learn More About HASA

HASA connects people to their worlds and aids individuals in their ability to understand and to be understood. HASA has grown into an organization that serves more than 4,000 children and adults every year, helping them communicate more effectively. With programming both on our Baltimore campus and through community-based programming, we provide education, access, and medical support to anyone who needs it.

We envision a society where everyone can understand and be understood and where everyone is treated with integrity, compassion, and equity. Join us.